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New take on beauty runs now into June.
April 19, 2018
By: Melissa Meisel
CVS Pharmacy, the retail division of CVS Health, rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real Life is the first campaign to adapt new standards for post-production photo alterations and will unveil the first images to feature the “CVS Beauty Mark,” a watermark de...
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